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Be Careful What You Wish For

This is my 192 post on this site, and I feel like celebrating. So, tell me what you’d like me to write about. The subjunctive tense? British English vs. American English? The Black Crowes: Why Bother...

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“I would hope I had improved.”

Blackacre is a late-18th-century farm about 15 miles east of Louisville. It was given by Emilie and Macauley Smith to the Kentucky State Nature Preserves Commission in the 1970s and has been operated...

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All Things Being Equal

Most General Counsel say they want lawyers who a) solve their problems, b) make their lives easier and c) are nice to work with. Having an outside interest and sharing it speaks to this third need. It...

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Overheard Tonight

Men’s locker room after swim practice. Three 7 and 8-year-old boys, all members of the Lakeside SeaHawks, including my son, Henry. Boy #1 How come we’re the only ones taking showers? Boy #2 My father...

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If you can talk, you can write

A great way to write readable copy is to read it out loud (or even dictate it). Here's a table read for the cast and writers from "Badlands," listening for whatever doesn't sound natural, so that it...

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Creating Content With Your Client in Mind

Few of us in law firm marketing want to touch them. The long lists of long descriptions of the services we offer. Because of their sheer number and length, we rarely touch them -- from our old sites...

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Making the Elevator Speech Work

Elevator speeches are the result of at least a couple of innate human urges. First, people have always been curious about one another. ("Are you friend or foe?!") The other is that we want to be seen...

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Being Right v. Being Happy — Part 1

Of all the stand-up comics I've known, one of THE most creative is Nicky Shane. Catch him if you're in Louisville, Ky., on the evening of Jan. 23, 2014. He'll be at the historic Clifton Center that...

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Being Right v. Being Happy — Part 2

A lot of today's marketing content goes by the book...whether it makes sense or not. A recent damage-control message to Target's defrauded customers, for example, looks as though it was written by the...

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Fahklumpt, famisched and farblondzhet

I wrote this in December 2009 as a Facebook Note. Not exactly a business content topic. However, my young friend, Nick Clark, slipped on the ice the other day and reckoned it was some sort of portend....

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